A combination of forensic-based investigation algorithm and density peak-based fuzzy clustering for custom segmentation
Custom segmentation is a process of classifying potential customers based on their mutual features such as shopping habits, consumption trends, and demand to provide an effective marketing campaign for each customer group. Data clustering is one of the most common methods for custom segmentation. Th...
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| Format: | Article |
| Language: | English |
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The University of Danang
2023-06-01
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| Series: | Tạp chí Khoa học và Công nghệ |
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| Online Access: | https://jst-ud.vn/jst-ud/article/view/8346 |