The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets

The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets

Purpose – The purpose of this paper is to evaluate the influence of culture in terms of individualism and collectivism (I-C), store image and customer satisfaction, on purchase intention at supermarkets. Design/methodology/approach – In order to carry out the descriptive and quantitative research, t...

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Bibliographic Details
Main Authors: Eluiza Alberto de Morais Watanabe, Claudio Vaz Torres, Solange Alfinito
Format: Article
Language:Portuguese
Published: Emerald Publishing 2019-07-01
Series:REGE Revista de Gestão
Subjects:
satisfaction
purchase intention
individualism and collectivism
store image
Online Access:https://www.emerald.com/insight/content/doi/10.1108/REGE-12-2017-0009/full/pdf?title=the-impact-of-culture-evaluation-of-store-image-and-satisfaction-on-purchase-intention-at-supermarkets

Internet

https://www.emerald.com/insight/content/doi/10.1108/REGE-12-2017-0009/full/pdf?title=the-impact-of-culture-evaluation-of-store-image-and-satisfaction-on-purchase-intention-at-supermarkets

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