DETERMINAN BRAND LOYALTY
The purpose of this study is to analyze the influence of brand awareness and brand associations on brand loyalty. The population of this research is Population in this research is a consumer who shops at hypermarket existing Malang City, which is Carrefour, Giant, and Matahari with sample counted 50...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2018-06-01
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| Series: | Jurnal Aplikasi Manajemen |
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| Online Access: | http://jurnaljam.ub.ac.id/index.php/jam/article/view/1288 |