Strategi Pengembangan Berbasis Inovasi Nilai Produk Seafood Crispy Menggunakan Quality Fuction Deployment

This research was conducted to design a business strategy of crispy seafood SMEs, especially in Pamekasan Madura, in order to improve product competitiveness. The product development strategy was analyzed using Quality Function Deployment (QFD) which was subsequently integrated with Blue Ocean Strat...

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Bibliographic Details
Main Author: Siti Salama Amar
Format: Article
Language:Indonesian
Published: Universitas Medan Area 2019-11-01
Series:JKBM (Jurnal Konsep Bisnis dan Manajemen)
Subjects:
Online Access:https://ojs.uma.ac.id/index.php/bisman/article/view/3049