COMPREHENSIVE MARKETING SYSTEM AS A BASIS FOR INCREASING THE COMPETITIVENESS OF TRADE ENTERPRISES IN MODERN CONDITIONS OF DOING BUSINESS

COMPREHENSIVE MARKETING SYSTEM AS A BASIS FOR INCREASING THE COMPETITIVENESS OF TRADE ENTERPRISES IN MODERN CONDITIONS OF DOING BUSINESS

The purpose of our research is to generalize theoretical and methodological approaches to the formation of a complex marketing system, to develop recommendations for the implementation of the main elements of this system in the practical activities of enterprises in modern conditions and to allocat...

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Bibliographic Details
Main Authors: Mariia Bahorka, Liudmila Kvasova, Nataliy Yurchenko
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2023-03-01
Series:Green, Blue and Digital Economy Journal
Subjects:
integrated marketing system
marketing complex
marketing management
competition
enterprise competitiveness
marketing tools
Online Access:http://baltijapublishing.lv/index.php/gbdej/article/view/2049

Internet

http://baltijapublishing.lv/index.php/gbdej/article/view/2049

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