The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop)
Electronic Word of Mouth (E-WOM) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as Laptop with each other, through online communication channels. This is a practical and survey research. Research’s statistical society is the studen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-01-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_54760_59d2fb259318e9d567d7befb175b34fb.pdf |