Use of Content Marketing Strategy Tools in the Polish Research Institutes
In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepte...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-12-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.22.12.2016.14 |