Use of Content Marketing Strategy Tools in the Polish Research Institutes
In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepte...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-12-01
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| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.14611/minib.22.12.2016.14 |
| _version_ | 1797229745541218304 |
|---|---|
| author | Świeczak Witold |
| author_facet | Świeczak Witold |
| author_sort | Świeczak Witold |
| collection | DOAJ |
| description | In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance) of the generated message. |
| first_indexed | 2024-04-24T15:17:28Z |
| format | Article |
| id | doaj.art-b79549ec4fbc41148027470b9bc3170e |
| institution | Directory Open Access Journal |
| issn | 2353-8414 |
| language | English |
| last_indexed | 2024-04-24T15:17:28Z |
| publishDate | 2016-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj.art-b79549ec4fbc41148027470b9bc3170e2024-04-02T09:19:23ZengSciendoMarketing of Scientific and Research Organizations2353-84142016-12-0122410313410.14611/minib.22.12.2016.14Use of Content Marketing Strategy Tools in the Polish Research InstitutesŚwieczak Witold0Institute of Aviation, Warsaw, PolandIn the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance) of the generated message.https://doi.org/10.14611/minib.22.12.2016.14content marketingsocial media marketinginbound marketingcontent marketing toolsmarketingminib |
| spellingShingle | Świeczak Witold Use of Content Marketing Strategy Tools in the Polish Research Institutes Marketing of Scientific and Research Organizations content marketing social media marketing inbound marketing content marketing tools marketing minib |
| title | Use of Content Marketing Strategy Tools in the Polish Research Institutes |
| title_full | Use of Content Marketing Strategy Tools in the Polish Research Institutes |
| title_fullStr | Use of Content Marketing Strategy Tools in the Polish Research Institutes |
| title_full_unstemmed | Use of Content Marketing Strategy Tools in the Polish Research Institutes |
| title_short | Use of Content Marketing Strategy Tools in the Polish Research Institutes |
| title_sort | use of content marketing strategy tools in the polish research institutes |
| topic | content marketing social media marketing inbound marketing content marketing tools marketing minib |
| url | https://doi.org/10.14611/minib.22.12.2016.14 |
| work_keys_str_mv | AT swieczakwitold useofcontentmarketingstrategytoolsinthepolishresearchinstitutes |