eWOM Arama Motivasyonları ile Online Kurumsal İtibar Algısı Arasındaki İlişkiyi Tespit Etmeye Yönelik Bir Araştırma
The increasing use of the internet in the globalizing world has differentiated the information search motivations. Thanks to the internet-based communication, consumers share their impressions of branding and shopping experiences with third parties. Consumers' motivation to search for informa...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Gaziantep University
2019-01-01
|
| Series: | Gaziantep University Journal of Social Sciences |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/download/article-file/630888 |