Factors influencing the behaviour of the Brazilian donor
This article aims to identify those factors that most influence individuals to donate goods and money. After reviewing the literature, an initial model proposal was developed. This model was tested on the basis of an empirical research involving a sample of 256 respondents. Obtained results showed...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Group on Marketing and Operative Research
2015-12-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/61 |