Factors influencing the behaviour of the Brazilian donor
This article aims to identify those factors that most influence individuals to donate goods and money. After reviewing the literature, an initial model proposal was developed. This model was tested on the basis of an empirical research involving a sample of 256 respondents. Obtained results showed...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Research Group on Marketing and Operative Research
2015-12-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/61 |
| _version_ | 1818551748261838848 |
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| author | Emerson Wagner Mainardes Renan Fraga Barcellos Sarah Venturim Lasso |
| author_facet | Emerson Wagner Mainardes Renan Fraga Barcellos Sarah Venturim Lasso |
| author_sort | Emerson Wagner Mainardes |
| collection | DOAJ |
| description |
This article aims to identify those factors that most influence individuals to donate goods and money. After reviewing the literature, an initial model proposal was developed. This model was tested on the basis of an empirical research involving a sample of 256 respondents. Obtained results showed that there is a relationship between the behaviour of donating money and/or goods and endogenous and exogenous forces.
Namely, it was found that the variables feeling obligation to donate, competence of the organization, reputation of the organization and dedication to the cause influence the donation of money. In case of the donation of goods, the influencing variables were feeling obligation to donate, reputation of the organization, location of the organization and dedication to the cause.
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| first_indexed | 2024-12-12T09:04:02Z |
| format | Article |
| id | doaj.art-b7a6e5a33ac64d32af263a5fb91ef20f |
| institution | Directory Open Access Journal |
| issn | 2340-5813 |
| language | English |
| last_indexed | 2024-12-12T09:04:02Z |
| publishDate | 2015-12-01 |
| publisher | Research Group on Marketing and Operative Research |
| record_format | Article |
| series | Responsibility and Sustainability |
| spelling | doaj.art-b7a6e5a33ac64d32af263a5fb91ef20f2022-12-22T00:29:43ZengResearch Group on Marketing and Operative ResearchResponsibility and Sustainability2340-58132015-12-0133Factors influencing the behaviour of the Brazilian donorEmerson Wagner Mainardes0Renan Fraga Barcellos1Sarah Venturim Lasso2Fucape Business SchoolFucape Business SchoolDanmarks Tekniske Universitet This article aims to identify those factors that most influence individuals to donate goods and money. After reviewing the literature, an initial model proposal was developed. This model was tested on the basis of an empirical research involving a sample of 256 respondents. Obtained results showed that there is a relationship between the behaviour of donating money and/or goods and endogenous and exogenous forces. Namely, it was found that the variables feeling obligation to donate, competence of the organization, reputation of the organization and dedication to the cause influence the donation of money. In case of the donation of goods, the influencing variables were feeling obligation to donate, reputation of the organization, location of the organization and dedication to the cause. https://responsibility-sustainability.org/index.php/R-S/article/view/61donationnonprofit marketingfundraisingdonation of goodsdonation of money |
| spellingShingle | Emerson Wagner Mainardes Renan Fraga Barcellos Sarah Venturim Lasso Factors influencing the behaviour of the Brazilian donor Responsibility and Sustainability donation nonprofit marketing fundraising donation of goods donation of money |
| title | Factors influencing the behaviour of the Brazilian donor |
| title_full | Factors influencing the behaviour of the Brazilian donor |
| title_fullStr | Factors influencing the behaviour of the Brazilian donor |
| title_full_unstemmed | Factors influencing the behaviour of the Brazilian donor |
| title_short | Factors influencing the behaviour of the Brazilian donor |
| title_sort | factors influencing the behaviour of the brazilian donor |
| topic | donation nonprofit marketing fundraising donation of goods donation of money |
| url | https://responsibility-sustainability.org/index.php/R-S/article/view/61 |
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