The Role of Social Media towards Competitiveness in Food and Beverage MSMEs
Competitive advantage is where a company can formulate strategies that are placed in a way that is more profitable than competitors. This research was conducted at food MSME companies in Sukabumi City, the purpose of this study was to understand and the influence of social media on competitive adva...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2021-12-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1576 |