The Role of Social Media towards Competitiveness in Food and Beverage MSMEs

The Role of Social Media towards Competitiveness in Food and Beverage MSMEs

Competitive advantage is where a company can formulate strategies that are placed in a way that is more profitable than competitors. This research was conducted at food MSME companies in Sukabumi City, the purpose of this study was to understand and the influence of social media on competitive adva...

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Bibliographic Details
Main Authors: Dema Puteri Ayu Cahyani, R Deni Muhammad Danial, Kokom Komariah
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2021-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Competitive Advantage
Food and Beverage MSMEs
Social Media
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1576

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