IMPROVEMENT OF METHODOLOGICAL PRINCIPLES OF BRAND PROTECTION IN CYBERSPACE

IMPROVEMENT OF METHODOLOGICAL PRINCIPLES OF BRAND PROTECTION IN CYBERSPACE

The main purpose of this scientific work is to improve the theoretical and methodological foundations of ensuring data protection in cyberspace in the direction of forming a brand protection system to increase its level of recognition, strengthen reputation and increase brand capital as factors of...

Full description

Bibliographic Details
Main Authors: Oksana Zghurska, Oleksandr Turovsky, Olena Shevchenko, Inna Zelisko, Ruslan Dymenko, Yuriy Safonov
Format: Article
Language:English
Published: FINTECH Alliance LLC 2023-08-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
brand
branding policy
innovative development
brand cyber protection
brand capital
brand management
Online Access:https://fkd.net.ua/index.php/fkd/article/view/4108

Internet

https://fkd.net.ua/index.php/fkd/article/view/4108

Similar Items