IMPROVEMENT OF METHODOLOGICAL PRINCIPLES OF BRAND PROTECTION IN CYBERSPACE

The main purpose of this scientific work is to improve the theoretical and methodological foundations of ensuring data protection in cyberspace in the direction of forming a brand protection system to increase its level of recognition, strengthen reputation and increase brand capital as factors of...

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Bibliographic Details
Main Authors:	Oksana Zghurska, Oleksandr Turovsky, Olena Shevchenko, Inna Zelisko, Ruslan Dymenko, Yuriy Safonov
Format:	Article
Language:	English
Published:	FINTECH Alliance LLC 2023-08-01
Series:	Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:	brand branding policy innovative development brand cyber protection brand capital brand management
Online Access:	https://fkd.net.ua/index.php/fkd/article/view/4108

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