PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA

Nowdays film is not only a medium of entertainment, but also a medium for product promotion or as a medium for advertising products or public service advertisements. This function can be found in the film Ada Apa Dengan Cinta 2. The purpose of this study is to analyze the characteristic of the produ...

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Bibliographic Details
Main Authors: Amelia Putri Santika, Ana Rosmiati
Format: Article
Language:English
Published: Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta 2020-07-01
Series:Capture
Subjects:
Online Access:https://jurnal.isi-ska.ac.id/index.php/capture/article/view/2775