PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA
Nowdays film is not only a medium of entertainment, but also a medium for product promotion or as a medium for advertising products or public service advertisements. This function can be found in the film Ada Apa Dengan Cinta 2. The purpose of this study is to analyze the characteristic of the produ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta
2020-07-01
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| Series: | Capture |
| Subjects: | |
| Online Access: | https://jurnal.isi-ska.ac.id/index.php/capture/article/view/2775 |
| _version_ | 1811294822279938048 |
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| author | Amelia Putri Santika Ana Rosmiati |
| author_facet | Amelia Putri Santika Ana Rosmiati |
| author_sort | Amelia Putri Santika |
| collection | DOAJ |
| description | Nowdays film is not only a medium of entertainment, but also a medium for product promotion or as a medium for advertising products or public service advertisements. This function can be found in the film Ada Apa Dengan Cinta 2. The purpose of this study is to analyze the characteristic of the product advertisement inserted in the film Ada Apa dengan Cinta 2. The type of research used is Descriptive Qualitative. Data collection techniques using Purposive Sampling to obtain three research samples, namely Aqua, Loreal, and Line. Data analysis was done by Interpretative Video-Analysis. The results showed that in the film Ada Apa dengan Cinta 2 there are four adverts characteristic, namely: Public Presentation appears in 1 scene, Persuasiveness appears in 2 scenes, Amplified Expresiveness appears in 2 scenes, and Impersonality appears in 4 scenes. The product placement in this film appears that the Impersonality advertisement is very dominant, then followed by the Amplified Expresiveness and Persuasiveness advertisement. Meanwhile, advertising in a Public Presentation characteristic only appears in one scene. |
| first_indexed | 2024-04-13T05:23:11Z |
| format | Article |
| id | doaj.art-b7d46da690834d48ba30d55ac1356d56 |
| institution | Directory Open Access Journal |
| issn | 2086-308X 2338-428X |
| language | English |
| last_indexed | 2024-04-13T05:23:11Z |
| publishDate | 2020-07-01 |
| publisher | Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta |
| record_format | Article |
| series | Capture |
| spelling | doaj.art-b7d46da690834d48ba30d55ac1356d562022-12-22T03:00:41ZengJurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) SurakartaCapture2086-308X2338-428X2020-07-0111212313610.33153/capture.v11i2.27752546PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTAAmelia Putri Santika0Ana Rosmiati1Institut Seni Indonesia (ISI) SurakartaInstitut Seni Indonesia (ISI) SurakartaNowdays film is not only a medium of entertainment, but also a medium for product promotion or as a medium for advertising products or public service advertisements. This function can be found in the film Ada Apa Dengan Cinta 2. The purpose of this study is to analyze the characteristic of the product advertisement inserted in the film Ada Apa dengan Cinta 2. The type of research used is Descriptive Qualitative. Data collection techniques using Purposive Sampling to obtain three research samples, namely Aqua, Loreal, and Line. Data analysis was done by Interpretative Video-Analysis. The results showed that in the film Ada Apa dengan Cinta 2 there are four adverts characteristic, namely: Public Presentation appears in 1 scene, Persuasiveness appears in 2 scenes, Amplified Expresiveness appears in 2 scenes, and Impersonality appears in 4 scenes. The product placement in this film appears that the Impersonality advertisement is very dominant, then followed by the Amplified Expresiveness and Persuasiveness advertisement. Meanwhile, advertising in a Public Presentation characteristic only appears in one scene.https://jurnal.isi-ska.ac.id/index.php/capture/article/view/2775filmadvertisingproduct placementand ada apa dengan cinta 2 |
| spellingShingle | Amelia Putri Santika Ana Rosmiati PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA Capture film advertising product placement and ada apa dengan cinta 2 |
| title | PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA |
| title_full | PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA |
| title_fullStr | PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA |
| title_full_unstemmed | PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA |
| title_short | PRODUCT PLACEMENT IN THE FILM ADA APA DENGAN CINTA |
| title_sort | product placement in the film ada apa dengan cinta |
| topic | film advertising product placement and ada apa dengan cinta 2 |
| url | https://jurnal.isi-ska.ac.id/index.php/capture/article/view/2775 |
| work_keys_str_mv | AT ameliaputrisantika productplacementinthefilmadaapadengancinta AT anarosmiati productplacementinthefilmadaapadengancinta |