EMPLOYER BRANDING: COMPANY REPUTATION AND ORGANIZATIONAL ATTRACTIVENESS TO ATTRACT TALENTED EMPLOYEES

Employer branding is a strategy for attracting and retaining exceptional employees with the purpose of differentiating and creating a unique employment experience. In order to find the best talent, the company needs to pay attention to its reputation and maintain organizational attractiveness from i...

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Bibliographic Details
Main Authors: Rini Safitri, Khusnul Rofida Novianti
Format: Article
Language:Indonesian
Published: Universitas Islam Darul Ulum 2024-04-01
Series:Journal of Management and Accounting
Subjects:
Online Access:https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/6417