The potential of artificial intelligence (AI) to improve electronic word-of-mouth's (eWOM) efficacy
Internet-mediated online communication, particularly with regard to a product, brand, or organization, is known as electronic word-of-mouth (eWOM). Analyzing this open exchange of opinions and information about a company or product among consumers can be extremely useful for businesses. Opinion mini...
| Auteurs principaux: | , |
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| Format: | Article |
| Langue: | English |
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Institute of Serbian Culture Priština, Leposavić
2024-01-01
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| Collection: | Baština |
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| Accès en ligne: | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2024/0353-90082464093B.pdf |