How the Marketing Thought Evolved – A Brief Analysis of Marketing Literature
The fast-paced development and evolution of the marketing concept in the last decade has generated the need to delve into the past to understand the future. Therefore, the current paper aims to bring forth a better understanding of the evolution of the concept of marketing thought, while doing a bib...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-12-01
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| Series: | Studies in Business and Economics |
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| Online Access: | https://doi.org/10.2478/sbe-2023-0050 |