The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness
The cosmetic industry is a highly lucrative market in South Africa. Individuals of the Generation Y cohort represent an essential current and future market segment for various industries, including the beauty product industry. The purpose of this study is to determine the direct and indirect effects...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2023-03-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17866/IM_2023_01_Dalziel.pdf |