Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen
This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnair...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2008-04-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2355 |