Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen
This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnair...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2008-04-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2355 |
| _version_ | 1828082037860335616 |
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| author | Iin Mayasari |
| author_facet | Iin Mayasari |
| author_sort | Iin Mayasari |
| collection | DOAJ |
| description | This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnaires is 1100 exemplars and distributed to seven universities in Yogyakarta. However, the appropriate questionnaires to be further analyzed are 654 exemplars. The hypotheses testing uses the structural equation modeling. |
| first_indexed | 2024-04-11T03:44:36Z |
| format | Article |
| id | doaj.art-b7ddd04ec0af4004acf0cae402d0ef71 |
| institution | Directory Open Access Journal |
| issn | 1979-3650 2548-2149 |
| language | English |
| last_indexed | 2024-04-11T03:44:36Z |
| publishDate | 2008-04-01 |
| publisher | Universitas Airlangga |
| record_format | Article |
| series | Jurnal Manajemen Teori dan Terapan |
| spelling | doaj.art-b7ddd04ec0af4004acf0cae402d0ef712023-01-02T03:07:07ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492008-04-011110.20473/jmtt.v1i1.23551707Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan KonsumenIin Mayasari0Universitas ParamadinaThis study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnaires is 1100 exemplars and distributed to seven universities in Yogyakarta. However, the appropriate questionnaires to be further analyzed are 654 exemplars. The hypotheses testing uses the structural equation modeling.https://e-journal.unair.ac.id/JMTT/article/view/2355 |
| spellingShingle | Iin Mayasari Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen Jurnal Manajemen Teori dan Terapan |
| title | Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen |
| title_full | Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen |
| title_fullStr | Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen |
| title_full_unstemmed | Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen |
| title_short | Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen |
| title_sort | perilaku pencarian variasi ditinjau dari perspektif psikologi dan imbasnya pada loyalitas kesikapan konsumen |
| url | https://e-journal.unair.ac.id/JMTT/article/view/2355 |
| work_keys_str_mv | AT iinmayasari perilakupencarianvariasiditinjaudariperspektifpsikologidanimbasnyapadaloyalitaskesikapankonsumen |