The Role of Customer Brand Engagement in Mediating the Effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty

The Role of Customer Brand Engagement in Mediating the Effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty

This study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty. The research used a quantitative research method by distributing questionnaires to 180 consumers in Cirebon City who used an iPhone...

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Bibliographic Details
Main Authors: Firda Alvi Damayanti, Dimas Bayu Wicaksono, Muhammad Rivaldi Shadam, Aang Curatman
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Customer Brand Engagement
Brand Expressiveness
Brand Community Identification
Brand Loyalty
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5066

Internet

https://e-journal.uac.ac.id/index.php/iijse/article/view/5066

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