Integrating social media marketing and brand gestalt: An empirical analysis in educational institutions
This study endeavors to assess the effectiveness of Social Media Marketing (SMM) on the brand gestalt of educational institutions, with a specific focus on universities. In particular, the research aims to examine the impact of SMM on 4S dimensions of brand gestalt: story, sensescape, servicescape,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lembaga Pendidikan Islam Ma'aarif NU Kabupaten Magetan
2023-12-01
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| Series: | Edukasia |
| Subjects: | |
| Online Access: | https://jurnaledukasia.org/index.php/edukasia/article/view/674 |