Integrating social media marketing and brand gestalt: An empirical analysis in educational institutions

Integrating social media marketing and brand gestalt: An empirical analysis in educational institutions

This study endeavors to assess the effectiveness of Social Media Marketing (SMM) on the brand gestalt of educational institutions, with a specific focus on universities. In particular, the research aims to examine the impact of SMM on 4S dimensions of brand gestalt: story, sensescape, servicescape,...

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Bibliographic Details
Main Authors: Lefrand S. Pasuhuk, Deske Mandagi
Format: Article
Language:English
Published: Lembaga Pendidikan Islam Ma'aarif NU Kabupaten Magetan 2023-12-01
Series:Edukasia
Subjects:
Social media marketing
Brand gestalt
Education institution
Online Access:https://jurnaledukasia.org/index.php/edukasia/article/view/674

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