Using Facebook Advertisements for Women’s Health Research: Methodology and Outcomes of an Observational Study

BackgroundRecruitment of diverse populations for health research studies remains a challenge. The COVID-19 pandemic has exacerbated these challenges by limiting in-person recruitment efforts and placing additional demands on potential participants. Social media, through the u...

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Bibliographic Details
Main Authors: Deeonna E Farr, Darian A Battle, Marla B Hall
Format: Article
Language:English
Published: JMIR Publications 2022-01-01
Series:JMIR Formative Research
Online Access:https://formative.jmir.org/2022/1/e31759