The Influence of Visual Merchandising and Discount Price on Impulsive Buying at H&M Store (H&M Store PVJ Bandung Case Study)
This research aims to determine the influence of visual merchandising and discount prices on impulsive buying at the H&M store Paris Van Java. This type of research is causal explanatory research. In this research, data is obtained through primary data and secondary data techniques. Primary dat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-12-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/4441 |