The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation

Accelerating digital transformation and the basic needs of businesses to adapt to environmental transformations and complexities have doubled the necessity for extensive stakeholder interactions. Gamification is a powerful tool that facilitates stakeholder interaction and a common understanding of t...

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Bibliographic Details
Main Authors: Amir Mohammad Colabi, Fatemeh Sharaei, Sahar Alipour
Format: Article
Language:fas
Published: University of Tehran 2022-07-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_88805_b531378d58aa0885c6e4ea0a0bb012eb.pdf