The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation
Accelerating digital transformation and the basic needs of businesses to adapt to environmental transformations and complexities have doubled the necessity for extensive stakeholder interactions. Gamification is a powerful tool that facilitates stakeholder interaction and a common understanding of t...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2022-07-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_88805_b531378d58aa0885c6e4ea0a0bb012eb.pdf |
| _version_ | 1811194552148557824 |
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| author | Amir Mohammad Colabi Fatemeh Sharaei Sahar Alipour |
| author_facet | Amir Mohammad Colabi Fatemeh Sharaei Sahar Alipour |
| author_sort | Amir Mohammad Colabi |
| collection | DOAJ |
| description | Accelerating digital transformation and the basic needs of businesses to adapt to environmental transformations and complexities have doubled the necessity for extensive stakeholder interactions. Gamification is a powerful tool that facilitates stakeholder interaction and a common understanding of the vision and contributes to the sustainability of businesses. Businesses' sustainability in the digital transformation age depends on the continuous interaction of stakeholders and a comprehensive understanding of all the business pillars, which will be possible through the flow of ideas inside and outside the workplace and by providing innovative processes. In this regard, this study explores the effect of gamification on corporate sustainability by explaining the role of digital transformation, open innovation, and value co-creation. The statistical population of this study comprises top managers and experts in e-businesses who use gamification in their processes. The statistical sample included 117 managers and experts active in this field, and they were selected through convenience sampling. The data collection tool was a questionnaire reliability of which was 0.763 using Cronbach's alpha. Using Smart PLS software, the gathered data were analyzed by structural equation modeling (SEM). Gamification, with a factor of 74%, has a positive effect on open innovation, while a factor of 85% has a positive effect on digital transformation. Gamification, both directly and indirectly, creates value co-creation in businesses, and finally, value co-creation at 78% affects corporate sustainability. |
| first_indexed | 2024-04-12T00:29:19Z |
| format | Article |
| id | doaj.art-b81bef8563484e4c9739019c220dd7bb |
| institution | Directory Open Access Journal |
| issn | 2008-5893 2423-5059 |
| language | fas |
| last_indexed | 2024-04-12T00:29:19Z |
| publishDate | 2022-07-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | Journal of Information Technology Management |
| spelling | doaj.art-b81bef8563484e4c9739019c220dd7bb2022-12-22T03:55:24ZfasUniversity of TehranJournal of Information Technology Management2008-58932423-50592022-07-0114411813710.22059/jitm.2022.340460.304588805The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creationAmir Mohammad Colabi0Fatemeh Sharaei1Sahar Alipour2Assistant Professor, Department of Business Management, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran.Master of Business Management, Department of Business Management, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran.Master of Business Management, Department of Business Management, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran.Accelerating digital transformation and the basic needs of businesses to adapt to environmental transformations and complexities have doubled the necessity for extensive stakeholder interactions. Gamification is a powerful tool that facilitates stakeholder interaction and a common understanding of the vision and contributes to the sustainability of businesses. Businesses' sustainability in the digital transformation age depends on the continuous interaction of stakeholders and a comprehensive understanding of all the business pillars, which will be possible through the flow of ideas inside and outside the workplace and by providing innovative processes. In this regard, this study explores the effect of gamification on corporate sustainability by explaining the role of digital transformation, open innovation, and value co-creation. The statistical population of this study comprises top managers and experts in e-businesses who use gamification in their processes. The statistical sample included 117 managers and experts active in this field, and they were selected through convenience sampling. The data collection tool was a questionnaire reliability of which was 0.763 using Cronbach's alpha. Using Smart PLS software, the gathered data were analyzed by structural equation modeling (SEM). Gamification, with a factor of 74%, has a positive effect on open innovation, while a factor of 85% has a positive effect on digital transformation. Gamification, both directly and indirectly, creates value co-creation in businesses, and finally, value co-creation at 78% affects corporate sustainability.https://jitm.ut.ac.ir/article_88805_b531378d58aa0885c6e4ea0a0bb012eb.pdfgamificationdigital transformationopen innovationco-creationcorporate sustainability |
| spellingShingle | Amir Mohammad Colabi Fatemeh Sharaei Sahar Alipour The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation Journal of Information Technology Management gamification digital transformation open innovation co-creation corporate sustainability |
| title | The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation |
| title_full | The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation |
| title_fullStr | The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation |
| title_full_unstemmed | The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation |
| title_short | The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation |
| title_sort | relationship between gamification and sustainability of small and medium enterprise explaining the role of digital transformation in open innovation and value co creation |
| topic | gamification digital transformation open innovation co-creation corporate sustainability |
| url | https://jitm.ut.ac.ir/article_88805_b531378d58aa0885c6e4ea0a0bb012eb.pdf |
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