A Declarative Memory Model of Evaluative Conditioning
I propose a Declarative Memory Model (DMM) of evaluative conditioning (EC). EC effects are changes in the valence of a conditioned stimulus (CS) due to previous pairings with a positive or negative unconditioned stimulus (US; e.g., De Houwer, 2007, https://doi.org/10.1017/S1138741600006491). Accordi...
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| Format: | Article |
| Language: | English |
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PsychOpen GOLD/ Leibniz Institute for Psychology
2018-09-01
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| Series: | Social Psychological Bulletin |
| Online Access: | https://spb.psychopen.eu/article/28590/download/pdf/ |