The Impact of the Defensive Strategy on the Level of Organizational Performance: A Field Study at Yemeni Banks

The study aimed to identify the impact of the defensive strategy on the level of organizational performance, according to the balanced scorecard model covering all of its dimensions of finance, clients, operations and learning and growth at Yemeni banks. The study adopted the descriptive analytical...

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Bibliographic Details
Main Authors: أ.م.د/ عبد العزيز محمد المخلافي, د. يحيى أحمد القرودع
Format: Article
Language:Arabic
Published: University of Science and Technology, Yemen 2022-04-01
Series:مجلة الدراسات الاجتماعية
Subjects:
Online Access:https://journals.ust.edu/index.php/JSS/article/view/1895