Decoy Effects in a Massive Real-World Shopping Dataset
Introduction & Background A key premise of rational choice prescribes that decision-makers ought to ignore irrelevant, inferior alternative options. Consider for example the choice between two wines, where the value of an option is computed across two dimensions: quality and price. When deliber...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Swansea University
2023-09-01
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| Series: | International Journal of Population Data Science |
| Online Access: | https://ijpds.org/article/view/2286 |