Digital Branding As a Tool of Public Diplomacy of the DACH Group of Countries
This article consists of discourse analysis and application of digital technologies in public diplomacy. The phenomenon of territory branding, its connection with public diplomacy in international relations, and how this practice was implemented by the largest German-speaking countries: the Federal...
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| Formatua: | Artikulua |
| Hizkuntza: | English |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2024-02-01
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| Saila: | Управленческое консультирование |
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| Sarrera elektronikoa: | https://www.acjournal.ru/jour/article/view/2463 |