The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study
Customer loyalty enables companies to outperform competitors and better satisfy customers’ needs and desires. People today are increasingly interested in buying green or sustainable products, pursuing responsible consumption, getting involved in environmental protection activities and preserving res...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-09-01
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| Series: | Moravian Geographical Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mgr-2018-0014 |