The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City
This study aimed to analyze the characteristics of dried yogurt, market potential, consumer perception, consumer purchasing behavior, and attributes that affect the purchase of dried yogurt made by teenagers, adults and employees in Bogor City. The results showed that based on testing the characteri...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Jenderal Soedirman (UNSOED), Faculty of Animal Science
2023-12-01
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Series: | Animal Production: Indonesian Journal of Animal Production |
Subjects: | |
Online Access: | http://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/212 |