The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City

The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City

This study aimed to analyze the characteristics of dried yogurt, market potential, consumer perception, consumer purchasing behavior, and attributes that affect the purchase of dried yogurt made by teenagers, adults and employees in Bogor City. The results showed that based on testing the characteri...

Full description

Bibliographic Details
Main Authors: Monasdir Monasdir, Irma Isnafia Arief, Zakiah wulandari, Lucia Cyrilla Eko Nugrohowati
Format: Article
Language:English
Published: Universitas Jenderal Soedirman (UNSOED), Faculty of Animal Science 2023-12-01
Series:Animal Production: Indonesian Journal of Animal Production
Subjects:
dried yogurt
consumer
conjoint analysis
decriminant analysis
marketed
Online Access:http://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/212

Internet

http://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/212

Similar Items