The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City
This study aimed to analyze the characteristics of dried yogurt, market potential, consumer perception, consumer purchasing behavior, and attributes that affect the purchase of dried yogurt made by teenagers, adults and employees in Bogor City. The results showed that based on testing the characteri...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Jenderal Soedirman (UNSOED), Faculty of Animal Science
2023-12-01
|
| Series: | Animal Production: Indonesian Journal of Animal Production |
| Subjects: | |
| Online Access: | http://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/212 |
| _version_ | 1797225576864415744 |
|---|---|
| author | Monasdir Monasdir Irma Isnafia Arief Zakiah wulandari Lucia Cyrilla Eko Nugrohowati |
| author_facet | Monasdir Monasdir Irma Isnafia Arief Zakiah wulandari Lucia Cyrilla Eko Nugrohowati |
| author_sort | Monasdir Monasdir |
| collection | DOAJ |
| description | This study aimed to analyze the characteristics of dried yogurt, market potential, consumer perception, consumer purchasing behavior, and attributes that affect the purchase of dried yogurt made by teenagers, adults and employees in Bogor City. The results showed that based on testing the characteristics of dried yogurt with parameters of water content, pH, Aw, Viscosity, TAT and total lactic acid bacteria dried yogurt is safe for consumption. Based on the results of the conjoint analysis, it shows that to market dried yoghurt, producers must design dried yoghurt with probiotic content, then the product packaging must be in accordance with consumer tastes, in this case consumers prefer dried yoghurt with a packaging of 7 grams and priced at 10.000.Based on the results of the decriminant analysis, it shows that out of 100 respondents, as many as 90 people will buy dried yogurt if dried yogurt is marketed. Then 4 people will not buy dried yogurt if it is marketed and 6 people are hesitant about the choice. Based on the descriptive results of the study, it was shown that out of 100 respondents there were 47 women and 53 men with large families totaling 4 people, with an average income and expenditure a month of Rp. 500.000 - Rp. 1.500.000. |
| first_indexed | 2024-03-07T23:39:40Z |
| format | Article |
| id | doaj.art-b85d4840bbf34ba58c38dee362aaf3f7 |
| institution | Directory Open Access Journal |
| issn | 1411-2027 2541-5875 |
| language | English |
| last_indexed | 2024-04-24T14:11:13Z |
| publishDate | 2023-12-01 |
| publisher | Universitas Jenderal Soedirman (UNSOED), Faculty of Animal Science |
| record_format | Article |
| series | Animal Production: Indonesian Journal of Animal Production |
| spelling | doaj.art-b85d4840bbf34ba58c38dee362aaf3f72024-04-03T09:12:51ZengUniversitas Jenderal Soedirman (UNSOED), Faculty of Animal ScienceAnimal Production: Indonesian Journal of Animal Production1411-20272541-58752023-12-0125319920810.20884/1.jap.2023.25.3.212212The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor CityMonasdir MonasdirIrma Isnafia Arief0Zakiah wulandari1Lucia Cyrilla Eko Nugrohowati2Institut Pertanian BogorInstitut Pertanian BogorInstitut Pertanian BogorThis study aimed to analyze the characteristics of dried yogurt, market potential, consumer perception, consumer purchasing behavior, and attributes that affect the purchase of dried yogurt made by teenagers, adults and employees in Bogor City. The results showed that based on testing the characteristics of dried yogurt with parameters of water content, pH, Aw, Viscosity, TAT and total lactic acid bacteria dried yogurt is safe for consumption. Based on the results of the conjoint analysis, it shows that to market dried yoghurt, producers must design dried yoghurt with probiotic content, then the product packaging must be in accordance with consumer tastes, in this case consumers prefer dried yoghurt with a packaging of 7 grams and priced at 10.000.Based on the results of the decriminant analysis, it shows that out of 100 respondents, as many as 90 people will buy dried yogurt if dried yogurt is marketed. Then 4 people will not buy dried yogurt if it is marketed and 6 people are hesitant about the choice. Based on the descriptive results of the study, it was shown that out of 100 respondents there were 47 women and 53 men with large families totaling 4 people, with an average income and expenditure a month of Rp. 500.000 - Rp. 1.500.000.http://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/212dried yogurtconsumerconjoint analysisdecriminant analysismarketed |
| spellingShingle | Monasdir Monasdir Irma Isnafia Arief Zakiah wulandari Lucia Cyrilla Eko Nugrohowati The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City Animal Production: Indonesian Journal of Animal Production dried yogurt consumer conjoint analysis decriminant analysis marketed |
| title | The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City |
| title_full | The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City |
| title_fullStr | The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City |
| title_full_unstemmed | The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City |
| title_short | The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City |
| title_sort | characteristics of dried yoghurt and market test on adolescent consumers adults and employees in bogor city |
| topic | dried yogurt consumer conjoint analysis decriminant analysis marketed |
| url | http://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/212 |
| work_keys_str_mv | AT monasdirmonasdir thecharacteristicsofdriedyoghurtandmarkettestonadolescentconsumersadultsandemployeesinbogorcity AT irmaisnafiaarief thecharacteristicsofdriedyoghurtandmarkettestonadolescentconsumersadultsandemployeesinbogorcity AT zakiahwulandari thecharacteristicsofdriedyoghurtandmarkettestonadolescentconsumersadultsandemployeesinbogorcity AT luciacyrillaekonugrohowati thecharacteristicsofdriedyoghurtandmarkettestonadolescentconsumersadultsandemployeesinbogorcity AT monasdirmonasdir characteristicsofdriedyoghurtandmarkettestonadolescentconsumersadultsandemployeesinbogorcity AT irmaisnafiaarief characteristicsofdriedyoghurtandmarkettestonadolescentconsumersadultsandemployeesinbogorcity AT zakiahwulandari characteristicsofdriedyoghurtandmarkettestonadolescentconsumersadultsandemployeesinbogorcity AT luciacyrillaekonugrohowati characteristicsofdriedyoghurtandmarkettestonadolescentconsumersadultsandemployeesinbogorcity |