Analisis Strategi Persaingan PT Kalbe Farma Tbk

Competitive strategy analysis can be fundamental for responding to external conditions and increasing internal capabilities in generating a company’s competitive advantage. The purpose of this research is to determine the company's position in the industry as a basis for selecting alternative s...

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Bibliographic Details
Main Authors: Jessica Aryanti, Umi Kaltum
Format: Article
Language:Indonesian
Published: Universitas Gadjah Mada 2023-12-01
Series:Jurnal Manajemen dan Pelayanan Farmasi
Subjects:
Online Access:https://jurnal.ugm.ac.id/jmpf/article/view/85958