Analisis Strategi Persaingan PT Kalbe Farma Tbk
Competitive strategy analysis can be fundamental for responding to external conditions and increasing internal capabilities in generating a company’s competitive advantage. The purpose of this research is to determine the company's position in the industry as a basis for selecting alternative s...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Gadjah Mada
2023-12-01
|
| Series: | Jurnal Manajemen dan Pelayanan Farmasi |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jmpf/article/view/85958 |
| _version_ | 1797322311958790144 |
|---|---|
| author | Jessica Aryanti Umi Kaltum |
| author_facet | Jessica Aryanti Umi Kaltum |
| author_sort | Jessica Aryanti |
| collection | DOAJ |
| description | Competitive strategy analysis can be fundamental for responding to external conditions and increasing internal capabilities in generating a company’s competitive advantage. The purpose of this research is to determine the company's position in the industry as a basis for selecting alternative strategies so the company can strengthen its competitiveness and overcome its weaknesses in facing competitors. The methodology is descriptive qualitative research. Observation is done by data obtained from secondary sources. The analysis carried out includes: The Input Stage with Competitive Profile Matrix; The Matching Stage with Boston Consulting Group (BCG) Matrix and the Grand Strategy Matrix based on competitive analysis according to Porter's Five (Plus One) Forces; The Decision Stage with the Quantitative Strategic Planning Matrix (QSPM). Justification was carried out based on a Forum Group Discussion with several experts using the Delphi Method. The result shows that there is a change in competitive conditions, thus the market leader company, Kalbe Farma, needs to make strategic adjustments. In conclusion, the results of strategy alternatives’ formulation through BCG Matrix and Grand Strategy, as well as the selection of strategies using the QSPM show that the priority strategies for Kalbe Farma, respectively sorted from the most recommended are Market Penetration, Market Development, and Product Development. |
| first_indexed | 2024-03-08T05:11:28Z |
| format | Article |
| id | doaj.art-b860c21f652c435f935e92afe2ee8083 |
| institution | Directory Open Access Journal |
| issn | 2088-8139 2443-2946 |
| language | Indonesian |
| last_indexed | 2024-03-08T05:11:28Z |
| publishDate | 2023-12-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Jurnal Manajemen dan Pelayanan Farmasi |
| spelling | doaj.art-b860c21f652c435f935e92afe2ee80832024-02-07T09:10:09ZindUniversitas Gadjah MadaJurnal Manajemen dan Pelayanan Farmasi2088-81392443-29462023-12-0113427829410.22146/jmpf.8595835005Analisis Strategi Persaingan PT Kalbe Farma TbkJessica Aryanti0Umi Kaltum1Fakultas Ekonomi dan Bisnis, Universitas Padjadjaran, BandungFakultas Ekonomi dan Bisnis, Universitas Padjadjaran, BandungCompetitive strategy analysis can be fundamental for responding to external conditions and increasing internal capabilities in generating a company’s competitive advantage. The purpose of this research is to determine the company's position in the industry as a basis for selecting alternative strategies so the company can strengthen its competitiveness and overcome its weaknesses in facing competitors. The methodology is descriptive qualitative research. Observation is done by data obtained from secondary sources. The analysis carried out includes: The Input Stage with Competitive Profile Matrix; The Matching Stage with Boston Consulting Group (BCG) Matrix and the Grand Strategy Matrix based on competitive analysis according to Porter's Five (Plus One) Forces; The Decision Stage with the Quantitative Strategic Planning Matrix (QSPM). Justification was carried out based on a Forum Group Discussion with several experts using the Delphi Method. The result shows that there is a change in competitive conditions, thus the market leader company, Kalbe Farma, needs to make strategic adjustments. In conclusion, the results of strategy alternatives’ formulation through BCG Matrix and Grand Strategy, as well as the selection of strategies using the QSPM show that the priority strategies for Kalbe Farma, respectively sorted from the most recommended are Market Penetration, Market Development, and Product Development.https://jurnal.ugm.ac.id/jmpf/article/view/85958analisis strategi persainganbcg matrixgrand strategyqspm |
| spellingShingle | Jessica Aryanti Umi Kaltum Analisis Strategi Persaingan PT Kalbe Farma Tbk Jurnal Manajemen dan Pelayanan Farmasi analisis strategi persaingan bcg matrix grand strategy qspm |
| title | Analisis Strategi Persaingan PT Kalbe Farma Tbk |
| title_full | Analisis Strategi Persaingan PT Kalbe Farma Tbk |
| title_fullStr | Analisis Strategi Persaingan PT Kalbe Farma Tbk |
| title_full_unstemmed | Analisis Strategi Persaingan PT Kalbe Farma Tbk |
| title_short | Analisis Strategi Persaingan PT Kalbe Farma Tbk |
| title_sort | analisis strategi persaingan pt kalbe farma tbk |
| topic | analisis strategi persaingan bcg matrix grand strategy qspm |
| url | https://jurnal.ugm.ac.id/jmpf/article/view/85958 |
| work_keys_str_mv | AT jessicaaryanti analisisstrategipersainganptkalbefarmatbk AT umikaltum analisisstrategipersainganptkalbefarmatbk |