Linguistic Means of Russia’s Image Making in Modern Advertising

The article is devoted to description of the linguistic features specific means of Russia’s image making in modern TV advertising. Linguistic issue of the image is to study the concept, distinguish it from certain closely related concepts and also to use a variety of linguistic means of influence on...

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Bibliographic Details
Main Authors: Elena Nikolaevna Remchukova, Victoria Aleksandrovna Omelianenko
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2017-12-01
Series:RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:
Online Access:http://journals.rudn.ru/semiotics-semantics/article/view/16343