New Artificial intelligence approaches for brand switching decisions
The problem of customer complaints occurs in almost every business and solutions are offered to reduce these complaints. When companies do not pay necessary attention to the complaints, they suffer revenue losses due to the loss of customers, the brand and the company's image. In this study, ba...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-01-01
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| Series: | Alexandria Engineering Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S1110016822007839 |