Exploring the Power of Multimodal Features for Predicting the Popularity of Social Media Image in a Tourist Destination

Social media platforms are widely used nowadays by various businesses to promote their products and services through multimedia content. Instagram is one of those platforms, which is used not only by companies to promote their products but also by local governments to promote tourist destinations. P...

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Bibliographic Details
Main Authors: Vibhuti Gupta, Kwanghee Jung, Seung-Chul Yoo
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Multimodal Technologies and Interaction
Subjects:
Online Access:https://www.mdpi.com/2414-4088/4/3/64