The role of committee attitude on company's decision for sponsoring sports events
Partnerships with companies or sponsorships cannot be separated in the implementation of sporting events; even sponsorship is a significant investment given by companies in the sports industry. However, every company has considerations before sponsoring a sporting event, one of the influencing facto...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UIR Press
2022-04-01
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| Series: | Journal Sport Area |
| Subjects: | |
| Online Access: | https://journal.uir.ac.id/index.php/JSP/article/view/7969 |