The role of committee attitude on company's decision for sponsoring sports events

The role of committee attitude on company's decision for sponsoring sports events

Partnerships with companies or sponsorships cannot be separated in the implementation of sporting events; even sponsorship is a significant investment given by companies in the sports industry. However, every company has considerations before sponsoring a sporting event, one of the influencing facto...

Full description

Bibliographic Details
Main Authors: Billy Castyana, Zainudin Amali, Mugiyo Hartono, Agus Pujianto, Tandiyo Rahayu, Mohammad Arif Ali, Gustiana Mega Anggita
Format: Article
Language:English
Published: UIR Press 2022-04-01
Series:Journal Sport Area
Subjects:
Sports management
committee
sponsorship
sports event
Online Access:https://journal.uir.ac.id/index.php/JSP/article/view/7969

Similar Items

Similar Items