Effect of Marketing Strategy on Organizational Efficacy via Managerial Accounting
A marketing strategy has been used by enterprises to achieve the best possible organizational efficacy. In the current research, contingency theory, the theory of resource dependency and experiential learning theory are applied to establish the research model. Marketing strategy has been regarded as...
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| Format: | Article |
| Language: | English |
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Sumy State University
2023-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2023/12/06_B736-2023_Huynh-QL.pdf |