Classification of Legal Customers and Prediction of their Profitability using Customer Lifetime Value and Markov Chain (Case: A private bank in Iran)
Nowadays, customers are the most important sources of income for financial institutions and banks. According to the privatization process in the country and financial restrictions of banks, it is necessary to maintain and attract more profitable customers. Though, one of the most important methods t...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2017-06-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
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| Online Access: | https://jims.atu.ac.ir/article_7605_d642499fcea1282266a0410a0d34afd6.pdf |