Product Styling Cognition Based on Kansei Engineering Theory and Implicit Measurement

Product Styling Cognition Based on Kansei Engineering Theory and Implicit Measurement

Effective product styling designs must increasingly address users’ emotional requirements. This study introduces a product styling design method combining electroencephalography (EEG) and eye tracking for multimodal measurement based on the Kansei engineering theory. The feasibility of determining a...

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Bibliographic Details
Main Authors: Qinwei Zhang, Zhifeng Liu, Bangqi Yang, Caixia Wang
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Applied Sciences
Subjects:
electroencephalogram
eye tracking
event-related potential
implicit measurement
Kansei engineering
industrial design
Online Access:https://www.mdpi.com/2076-3417/13/17/9577

Internet

https://www.mdpi.com/2076-3417/13/17/9577

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