Attracting customers through practising gender in call-centre work
The aim of this paper is to demonstrate and analyse various ways in which gender is used as a resource when call-centre firms and their employees create customer relationships. Drawing on interviews in a case study call centre it argues that men and women are understood to work differently from the...
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| Format: | Article |
| Language: | English |
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Pluto Journals
2009-06-01
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| Series: | Work Organisation, Labour and Globalisation |
| Online Access: | https://www.scienceopen.com/hosted-document?doi=10.13169/workorgalaboglob.3.1.0131 |