Presenting the model of customer persuasive knowledge management with the fuzzy TISM method
One of the main concerns of marketers is consumers' doubt or lack of confidence in the information provided in advertisements. This doubt and uncertainty originates from customers' persuasive knowledge, which means consumers' knowledge and awareness of marketing efforts and goals and...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Imam Hosein University
2024-03-01
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| Series: | مدیریت راهبردی دانش سازمانی |
| Subjects: | |
| Online Access: | https://jkm.ihu.ac.ir/article_208614_37bccfcdf04cb50babd626fab64a30b4.pdf |