Branding yoga: The cases of Iyengar Yoga, Siddha Yoga and Anusara Yoga
In October 1989, long-time yoga student, John Friend (b. 1959) travelled to India to study with yoga masters. First, he went to Pune for a one-month intensive postural yoga programme at the Ramamani Iyengar Memorial Yoga Institute, founded by a world-famous yoga proponent, B. K. S. Iyengar (b. 1918...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Donner Institute
2012-12-01
|
| Series: | Approaching Religion |
| Subjects: | |
| Online Access: | https://journal.fi/ar/article/view/67499 |